the everyday nonsense
in front and in between (sometimes behind)
the eyes of
Drew Innis.
May 11
I’m starting to think that the whole Warner Bros. vs Spike Jonze “Where the Wild Things Are” rumor from last year was the beginnings of a very cleverly engineered viral marketing strategy.  Whether that’s true or not, I don’t really know; but I can’t help to think about the ineffable amount of dirt cheap exposure and momentum some leaked images and a simple cliché rumor have given a film and its studio.

I’m starting to think that the whole Warner Bros. vs Spike Jonze “Where the Wild Things Are” rumor from last year was the beginnings of a very cleverly engineered viral marketing strategy.  Whether that’s true or not, I don’t really know; but I can’t help to think about the ineffable amount of dirt cheap exposure and momentum some leaked images and a simple cliché rumor have given a film and its studio.